6 steps to a greener web

We can take very simple steps to make our digital products much more ecologically sustainable. Begin with the ones that are the easiest for you and result in very little loading times and data requests. And always remember to love the process, not only the goal your walking towards.

Woman sitting at desk

Step #1: Eco hosting

Switch to a hosting provider such as Manitu, Mittwald, BioHost or another hoster, that uses 100% renewable energies. With bog standard energy 475g CO2e/kWh are emitted, with energy from renewable resources only 33,4g CO2e/kWh (with a lot of dependencies of course) *

Step #2: Technical stuff

Optimize the technical base of your website by decluttering and compressing CSS and JavaScript, by deleting unused classes, using caching, reducing requests and avoiding redirects.

Step #3: Website content

Get your data weight small! Compress your images and videos. Avoid video auto-play and big animations. Use system fonts or only few special fonts. Optimize usability and keywords. Share what your doing in the topic of sustainability. Integrate green delivery, green product tags, online bills, etc.

Step #4: Email content

Keep your email signatures simple (no images!), compress images for newsletters and barely use them, use system fonts, optimize click paths and usability, let users select topics they want to be informed about and create a newsletter subscriber life cycle.

Step #5: Raise awareness

Check your suppliers and their (digital) sustainability strategies, create life cycles for member data bases, talk about the importance of sustainable behavior on social media and other platforms, compensate twhat you can't erase.

Step #6: Digital office

Check the digital services that you’re using (How sustainable are they?) Use Ecosia as search engine, choose a green cloud service, declutter emails and documents on a regular basis and integrate planet earth into your design processes.

You want your office tools to be green as well?

You want to work in a greener and more sustainable way? There are so many amazing and helpful tools I use myself or heard great feedback from.

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