Green and sustainable UX/UI design for a greater web

Green UX/UI Design explores how digital experiences can contribute to a more sustainable web — from lightweight design and ecological approaches to raising awareness, integrating nature, changing behavior and creating more sustainable eCommerce experiences.

Green leafs growing out of a white svg line drawing.

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Join the Green UX/UI Design course

Learn the skills of a Green UX/UI Designer. Explore the different perspectives on designing digital experiences with sustainability in mind.

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Enroll in the Eco-Friendly WordPress Design course

Design WordPress websites that captivate audiences with their usability, beauty and creativity as well as respecting our nature.

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Listen to the Green the Web podcast

Learn more about sustainable UX/UI design with the Green the Web podcast. It’s about all kinds of ecological and social design practices, tools and topics.

Sandy Dähnert from green the web in front of green plants.

Hi, I’m Sandy, UX/UI designer

As designers, we have a responsibility. Our websites shape society. They frustrate or inspire. They have an impact on our planet. And it is this responsibility that I would like to use wisely. With you. Extending Human Centered Design with Environment Centered Design.

My vision

… is a web that is designed with people and nature in mind — with happy users, fast websites, healthy and loving communication, high accessibility, diversity, green patterns instead of deceptive patterns, and brands and designers who love their digital products and jobs.

Ecological sustainability
Social sustainability
Societal sustainability
Economic responsibility
Ethical standards

Dark moody fern leafs

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Sustainable best practices

Get inspired by lightweight and aesthetic designs that explore different approaches to sustainable web design.

My favorite resources

Scroll through my favorite articles, studies, podcasts, talks, books and tools on sustainable web design.

FAQ

What’s the impact of green UX/UI design?

Green UX/UI Design looks at different ways digital design can influence environmental and social sustainability. One aspect is the amount of data and energy required to deliver digital experiences. The world wide web has a big impact when it comes to energy consumption, the usage of water for cooling data centers and the emission of CO2 that comes with it.

What’s the web’s footprint?

Every mouse click starts a dialogue with data centers, that run 24/7 on energy and are cooled down with huge amounts of water. Telecommunication networks and end-user devices add to the massive needs of energy.

Who’s addressed?

Everyone! All businesses and brands are welcome to join the journey whether you are already a brand deeply into sustainability, or whether you are in the process of becoming such. We all started somewhere.

What are the benefits?

Sure, reducing unnecessary data and resource use is one reason to consider Green UX/UI Design. But next to that you get amazing benefits such as faster loading times, better usability, findability, SEO and reputation. That concludes into happier and most often more users, that trust your brand and buy your products.


Connect with me on Instagram

Want more? I regularly share my thoughts on Instagram. And I’d really love to meet you! So come on over and let’s share.

Joint project? Questions? Feedback? Let’s chat!

Drop me an email or connect on LinkedIn or Instagram. Whether it’s networking, questions or a joint project – I look forward to hearing from you!

Sandy Dähnert