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Green and sustainable UX/UI design for a greater web

Sustainable and green UX/UI design is the chance to create great, innovative, beautiful, user-friendly AND also environmentally friendly websites. Not only for better usability, but also for best performance, minimal loading times and higher SEO rankings.

Green leafs growing out of a white svg line drawing.


Work with me

Do you need a UX researcher or UX / UI designer? Or do you need a UX/UI/Eco review of your digital product? I can help you out!


Info for designers

As a designer, you want to align your values with your job. Find meaning and motivation in it. I show you where you can start your journey.


Info for entrepreneurs

As an entrepreneur you also want to make your website, application or emails more sustainable and greener. I can show you how to do so.

Sandy Dähnert from green the web in front of green plants.

Hi, I’m Sandy, UX/UI designer

As designers, we have a responsibility. Our websites shape society. They frustrate or inspire. They have an impact on our planet. And it is this responsibility that I would like to use wisely. With you. Away from User Centered Design. Towards Environment Centered Design.

My vision

… is a green, climate-friendly web with happy users, super fast websites, healthy and loving communication, high accessibility, diversity, green patterns as opposed to black patterns and brands and designers who love their digital products and jobs. In balance with the planet.

Ecological sustainability
Social sustainability
Societal sustainability
Economic responsibility
Ethical standards

Dark moody fern leafs

Free resources

––– Sustainable UX/UI designs –––

Best Practices

Browse lightweight, user-friendly, aesthetic and sustainable UX/UI designs of the web. Your website could be featured too.

––– Tools –––

My favorite tools

Scroll through the list of my favorite tools, such as green and sustainable analytics tools, WordPress plugins and work software.

––– Recommendations –––

Articles, podcasts and more

Click through my favorite articles, studies, podcasts, talks, communities, books and manifestos on sustainable web design.

––– Top blog posts –––

Environment Centered User Journey Maps (incl. example and template)

Read about what User Journey Maps are, when they can be used and how environmental and social sustainability can be brought into it.

View the User Journey Map blog post

Mother Nature as a Persona for more sustainability in user research

Learn what Environment Centered Personas are and why Mother Nature is a good Persona for your project. Incl. template and examples.

View the Persona blog post

Mental health and green web design

How nice would that be: Notifications only flash when you want them to. You won’t be bombarded all the time, but only when it fits into your daily schedule. You don’t feel like you’re missing something all the time.

View the mental health blog post

My website relaunch: Only 0.1g CO2/page view

I really tried out a lot, rethought and rebuilt. But it was worth it. The website is now only 0.1g CO2/page view and in comparison really far ahead.

View the relaunch blog post


What’s the impact of green UX/UI design?

The world wide web has a big impact when it comes to energy consumption, the usage of water for cooling data centres and the emission of CO2 that comes with it. The average of a website is 1,76g CO2/page view*. Mulitiply that with roughly 10.000 page views every month. Suddenly those super small numbers get quite big. For just one website. And there are millions of websites out there.

What’s the web’s footprint?

Every mouse click starts a dialogue with data centers, that run 24/7 on energy and are cooled down with huge amounts of water. Telecommunication networks and end-user devices add to the massive needs of energy and emit all-together more than 830 million tons of CO2 per year, estimates rising.*

Who’s addressed?

Everyone! All businesses and brands are welcome to join the journey whether you are already a deeply sustainable brand, startup, self-employed person, freelancer, initiative or NGO or whether you are in the process of becoming such. We all started somewhere.

What are the benefits?

Sure, ecological sustainability and a smaller footprint are two of the obvious reasons. But next to that you get amazing benefits such as faster loading times, better usability, findability, SEO and reputation. That concludes into happier and most often more users, that trust your brand and buy your products.

Connect with me on Instagram

Want more? I regularly share my thoughts on Instagram. And I’d really love to meet you! So come on over and let’s share.

Joint project? Questions? Feedback? Let’s chat!

Whether networking or planning a project together – I look forward to hearing from you! Just drop me a line or let’s network on LinkedIn, Xing and Co.

Sandy Dähnert