Eco-Friendly WordPress Design course
Design WordPress websites that captivate audiences with their usability, beauty and creativity as well as respecting our nature.
This program guides you through the fundamentals of technology to the intricacies of creative content creation. Topics covered include energy consumption measurement techniques, tech setup basics, innovative lightweight website design, email management, online store optimization, eco-conscious psychology, and a plethora of other essential subjects.
Yep, the web has a tremendous footprint
It’s true that the web has a carbon footprint. And that as a WordPress designer you can ensure sustainable consumption, mental health, accessibility and a lot more alongside lightweight websites. Much of it with a flyswatter. Many of these goals can be achieved with simple yet effective strategies.
This is your chance to do better as designer
Every year, we craft thousands of websites, apps, and digital products. What’s the result? Sluggish websites that refuse to load. Online stores that frustrate users by stressing them. Emails that clutter our users’ inboxes with countless attachments and images.
Come on, we are made for more!
With eco-friendly design, your digital product turns into a super fast oiled machine with an increase in SEO ranking, customers and conversions. How? Because it’s lightweight, more enjoyable for users and attracts the new era of conscious consumers.
Kickstart your eco-friendly WordPress career with this course
I get it. There’s plenty of aspects to think about in web design already. Beginning with your relationship to your clients, small budgets, short deadlines and constant self-improvement.
You still want to feel creative, inspired and joyful.
This course is here to support you in creating chic, sexy and highly converting designs. It integrates genuine purpose and embraces a fast-track approach to ecological sustainability.
I want to offer you a different perspective on WordPress Design. To set you up for success. With quick and easy mindset shifts, plugin recommendations and plenty of examples to gain inspiration.
Step by step along the design process
The Eco-Friendly WordPress Design course comes with a 100% learning by doing approach. Step by step. Guiding you through the basic tech setup, template choices, plugins, the creative lightweight content design process, eco-conscious matters and all the things around it.
Base
The background
Understand the what and why of eco-friendly design, our web’s carbon footprint and how we contribute to over-consumption and unsustainable behavior. We’ll also talk about economical, environmental and social benefits of eco-friendly design.
WordPress as a tool
Let’s talk about the base environmental footprint of WordPress as a tool and the key attributes for a greener website on this Content Management System. WordPress is an awesome tool that is highly adjustable. So yes, it’s a great way to use as a base.
Measure and analyze websites
Analyze the digital product’s carbon footprint as well as other aspects of eco-friendly design. We go through the various analysis options and how to work with the results.
Tech setup
Hosting providers
Hosting on renewable energies has a huge effect of up to 9% of carbon emissions of your website. So let’s talk about how to find a hosting provider with renewable energies, the different levels of sustainability and other aspects to reflect on.
Themes
Every theme comes with a base weight. Some themes have higher ones and some have lower ones. We’ll have a look into awesome themes that minimize the data load to maximize the page speed and ecological sustainability.
Page builders
Bloated code and excessive features in page builders can result in higher energy consumption. Have a look into the data stream of page builders such as Elementor or Divi as well as great and super easy to deal with alternatives.
Tech details
Fine tune your tech setup in terms of scripts, plugins, caching and more. I’ll give you plenty of recommendations to choose your favorites from. Easy to digest for everyone. We will get into everything that is possible without coding.
Content assets
Content energy eating monsters
Creatively dispel the content monsters that use data and therefore slow down your website and increase your environmental footprint. Tap into your designer’s power on lightweight images, videos, animations and interactions, click paths, colors, fonts, audio, storage, third party tools and design systems.
Eco-conscious psychology
We might add to over-consumption and unsustainable behavior with our websites and online shops. Reflect on the user’s psychology and how to create a positive impact for your users and nature. With tons of recommendations, examples and best practices for raising awareness, greener eCommerce and changing behavior to the better.
Bonus module
Bonus
Create eco-friendly emails, newsletters and other digital products, get clear about obstacles that may come up, set healthy boundaries for yourself and create an eco-friendly digital office.
Hi, I’m Sandy
Eco-friendly design has truly captured my heart! When I read about green design for the first time I immediately fell in love with it. I’ve worked with big companies like Adobe, Vodafone and more. But this topic finally drew me under its spell.
11+ years in UX/UI and 5+ years in ecologically and socially sustainable design have given me many insights into the design business. This course would be the fast lane for you.
What it allowed me to do? To work with clients I truly admire, in sustainable hosting, Zero Waste products, couples therapy, women’s health, to many more. Websites, online shops, complex applications, landing pages, name it. All with the feeling of finally following a purpose. Bringing true value to the field.
As designers, we have a responsibility. Our websites shape society. They frustrate or inspire. They have an impact on our nature. And it is this responsibility that I would like to use wisely. With you. Towards Environment Centered Design.
Websites I built with WordPress
Petricore
Petricore offers environmentally sustainable web hosting in Iceland and creates real environmental awareness in the hosting provider market.
CO2 rating from DigitalBeacon: “A – Great”, 0.168g CO2
Zero Waste Cologne
Zero Waste Cologne is clearly aimed at Cologne companies, schools, universities and citizens for a waste-free city.
CO2 rating from DigitalBeacon: “A – Great”, 0.141g CO2
KeystoneSpecies
Keystone Species is a Dutch organization caring for an equal, honest and fair society for all.
CO2 rating from DigitalBeacon: “A – Great”, 0.139g CO2
Tangie Zero Waste body care
Tangie Waste Free Products ensures a waste-free home with their colorful shampoos, soaps and detergents.
CO2 rating from DigitalBeacon: “B – Good”, 0.741g CO2
Plus, of course I designed and created the Green the Web website you’re currently on. If you want to see more lightweight websites (not just based on WordPress) check out my Best Practice library!
Ready to get into it?
You learn with a mix of bite-sized video trainings, guidebooks and real life best practices.
You get life-time access and all future updates of the self-study materials.
450 € (plus VAT if applicable)
That’s included
Got a question about the course?
You have another question? Just send me a message to hello@greentheweb.com. I’m always happy to connect with you.
Use your incredible talent for positive environmental change
Become a highly skilled designer who creates environmentally-friendly WordPress websites without sacrificing your creativity. Enroll in the course and create stylish, captivating, highly effective designs that care for nature and the world around us.
